Nautilus Launches New Harley-Davidson Licensed Energy Drink, H-D™ Energy Drink, for HOG Owners and Enthusiasts

STUTTGART, GERMANY, May 9, 2023/ -- Nautilus GmbH Laboratoriumsbedarf & Co. KG has announced the launch of a new Harley-Davidson licensed energy drink, called H-D™ Energy Drink, designed specifically for Harley-Davidson owners, riders, and enthusiasts. The H-D Energy Drink will be available from local Harley-Davidson dealerships, giving HOG enthusiasts the chance to enjoy a full throttle energy drink that captures the spirit of the iconic brand.
Richard H. Davis, President and CEO of Nautilus GmbH Laboratoriumsbedarf & Co. KG, commented, "Harley-Davidson's consumer brand name recognition is close to 100 percent. Down-the-road Harley-Davidson fans will soon be able to enjoy their very own 'HOG' wild energy drink, but will it rumble like the trademark Harley exhaust when you pop the tab."
Harley-Davidson is the only major US motorcycle maker and is ranked the fifth most recognized brand in the world with a 95-percent brand awareness. Nearly one out of every two heavyweight motorcycles sold is a Harley-Davidson, and 26 percent of Harley-Davidson riders are female, while 10 percent of purchasers are female.
Nautilus has received approval from the German Health Authorities to market the new H-D Energy Drink as a health food supplement. The drink sports the official licensed Harley-Davidson logo and is packaged in a unique, eye-catching, easy rider style 8.3 fl. oz. (250 ml) precision engineered aluminum can.
Learn more about how Harley-Davidson is Building the Next Generation of Riders at
About Nautilus GmbH Laboratoriumsbedarf & Co. KG
Nautilus GmbH Laboratoriumsbedarf & Co. KG is a German-based company that specializes in the development and production of innovative products in the fields of pharmaceuticals, chemicals, and life science research. The company has been in business for over 32 years and has a reputation for providing high-quality products and services to its customers. With the launch of H-D Energy Drink, Nautilus is expanding its product range to include energy drinks that cater to the needs of Harley-Davidson enthusiasts. For more information, visit